![]() ![]() “We’re not a piece of aluminum.”Ĭost and the inevitable privacy concerns that come with another location-tracking device may not slake consumers’ thirst for new gadgets, but it’s not clear that Reviver’s product does anything unique. “I don’t want it to be compared to a license plate,” he says. He sees shades of the iPhone here, the gadget that does so much more than make phone calls it can justify a $1,000 price tag. If that sounds like too much money for a license plate, Boston wants you to change your perspective. “I see it less as a license plate and more as a communication portal.” “It’s a platform that supports a lot of different functionality,” says Reviver cofounder and CEO Neville Boston. It can track your car’s location, so you can keep tabs on your teenager. If someone steals the car, it can read “$NDHLP!” or the more serious “Stolen Vehicle.” It can double as your E-Z Pass, FasTrak, or whatever RFID-based device you use to pay tolls. It can be used as a miniature, knee-level billboard (when the car is parked). It lets you update the registration stickers on your car through an app instead of dealing with the DMV. The makeover, which comes courtesy of Silicon Valley startup Reviver Auto, is an Amazon Kindle–like display that bolts onto the front or back of the car, and does more than just show the standard plate number and state-celebrating miscellany. Yes, the stubbornly unchanging, unconnected rectangles that have been identifying cars for well over a century are finally getting a new look. At the tail end of 2018, Michigan approved Public Act 656, making electronic license plates legal. Now you can add one more screen to your ride-if you don’t mind having to get out to see it. Don’t forget to look in the back of the headrests. Definitely in the center console, maybe even one bigger than an iPad. You might find one in the place of the old analog instrument cluster. If you don’t believe your car is just a big, high-speed gadget, take a moment to count the screens. ![]()
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